Selected works · 2013 - 2026

ATELIER FORMA

Visual systems for the world's most ambitious brands.

View Selected Work

Selected Work - 2020–2026

Minimalist silver packaging bags - Meridian specialty coffee roaster brand

Packaging + Brand Identity

MERIDIAN

Specialty Coffee Roasters - Full visual system, roast-series packaging, custom wordmark

Abstract warm geometric shapes in amber and orange - Solaire solar energy brand identity

Fashion

SOLAIRE

Maison de Couture - Season identity, look-book art direction, bespoke editorial typeface

Performance analytics dashboard on laptop screen - Vantage fintech brand and UI design

Technology

VANTAGE

Series B Fintech - Logo, UI token set, motion manifesto, investor-deck templates

Open photography book with editorial spreads - Atlas publishing house identity and editorial design

Cultural Institution

ATLAS

National Museum of Contemporary Art - Environmental wayfinding, exhibition catalogue, signage

Minimal black and white wine bottle label - Domaine Blanc biodynamic wine estate packaging design

Wine / Luxury FMCG

DOMAINE BLANC

Biodynamic Wine Estate - Label design across 6 SKUs, estate identity, hospitality collateral

Neon sound waves on dark background - Cipher cybersecurity identity and digital art direction

Print Editorial · Cybersecurity · Identity + Digital · 2024

CIPHER

Independent Arts Magazine - Quarterly design, typographic system, art direction

Certified Organic produce signage at farmers market - Kinfolk Market grocer collective wayfinding

Wayfinding + Signage · 2023

KINFOLK MARKET

Grocer Collective - A market that reads itself.

Minimalist dancer pose against geometric backdrop - Nocturne contemporary dance company poster identity

Posters + Identity · 2022

NOCTURNE

Contemporary Dance Company - Movement, held still.

Studio

12 YRS Studio Founded 2013
47+ Brand Identities
9 Design Awards
3 Custom Typefaces

Atelier Forma is a brand-driven graphic design studio operating at the intersection of rigorous craft and cultural intelligence. We shape identities, publications, objects, and experiences that endure - building visual language with the precision of a typographer and the ambition of an art director. Based in Amsterdam, working globally.

  • 01 Brand Identity
  • 02 Editorial Design
  • 03 Art Direction
  • 04 Packaging Design
  • 05 Type Design
  • 06 Digital

Services

Naming, mark-making, visual systems, and brand guidelines built for longevity.

Print and digital publications - annual reports, catalogues, magazines, books.

Campaign concepting, photography direction, and visual narrative for launches and seasons.

Structural and graphic packaging systems across beauty, food, drink, and retail.

Custom typeface design and type licensing for brands that demand a proprietary voice.

Websites, design systems, motion, interaction.

12 YRS Founded
47+ Identities
9 Awards
3 Typefaces
22 Countries
100% Retention Y2

Process

01 Discover Interviews, audits, positioning. We learn the business before we draw a line.
02 Define Strategy, naming, the one idea everything hangs on.
03 Design Identity, system, applications. Iteration with intent.
04 Deliver Guidelines, assets, rollout, and hands-on launch support.

Recognition

2024 D&AD Wood Pencil Design & Art Direction, London
2023 Art Directors Club Merit ADC Annual Awards, New York
2024 TDC Certificate of Excellence Type Directors Club, New York
2023 Brand New Awards, Finalist UnderConsideration, New York

Testimonials

"Forma found the soul of our brand and gave it a form we didn't know we needed."
Lena Ott
Founder, Meridian
"Rigorous, fearless, and on time. A rare trio."
Marcus Vey
CEO, Vantage
"They treat type like architecture."
Sofia Brandt
Publisher, Atlas

Selected Clients

MERIDIAN
Solaire
VANTAGE
ATLAS
Domaine Blanc
CIPHER
KINFOLK
NOCTURNE
+40 more