Est. 2013 — Amsterdam

ATELIER
FORMA

Brand-driven by craft. We shape identities, publications, and objects that endure — from our studio on the Prinsengracht.

Selected Work → Start a project
Graphic Design Studio ~10 designers & type nerds 47 brand identities shipped 9 international awards Prinsengracht 263, Amsterdam

We operate at the intersection of rigorous craft and cultural intelligence — with founders, institutions, and the occasionally fearless.

Atelier Forma is a brand-driven graphic design studio shaping identities, publications, objects, and experiences that endure.

Founded in 2013, we are ~10 designers, writers, and type nerds working from our studio on the Prinsengracht. We believe form has intent, and every mark earns its place.

Selected Work

Start a project →
Three sleek silver specialty coffee packaging bags: Meridian brand and packaging project Coffee Roaster · Brand + Packaging · 2024

MERIDIAN

“A wordmark milled from a single arc.”

Abstract geometric shapes with warm yellow and orange hues: Solaire solar energy brand identity Solar Energy · Identity + Motion · 2023

SOLAIRE

“An identity that moves like light.”

Performance analytics dashboard on laptop screen: Vantage finance brand and UI project Finance · Brand System + UI · 2024

VANTAGE

“Order made visible.”

Open photography book displaying editorial spreads: Atlas publishing editorial and typography project Publishing · Editorial + Type · 2022

ATLAS

“Type treated like architecture.”

Minimal black and white labeled wine bottle: Domaine Blanc natural wine packaging project Natural Wine · Packaging + Art Direction · 2023

DOMAINE BLANC

“Restraint you can taste.”

Overlapping neon sound waves on black background: Cipher cybersecurity identity and digital project Cybersecurity · Identity + Digital · 2024

CIPHER

“Trust, drawn precisely.”

Certified Organic produce display at farmers market with signage: Kinfolk Market wayfinding and signage project Grocer Collective · Wayfinding + Signage · 2023

KINFOLK MARKET

“A market that reads itself.”

Minimalist dance pose against geometric backdrop: Nocturne dance company posters and identity project Dance Company · Posters + Identity · 2022

NOCTURNE

“Movement, held still.”

0 Years of practice
0 Brand identities shipped
0 International awards
0 Brands shaped
0 Countries

What we do

How we work

Discover

Interviews, audits, positioning. We learn the business before we draw a line.

Define

Strategy, naming, the one idea everything hangs on.

Design

Identity, system, applications. Iteration with intent.

Deliver

Guidelines, assets, rollout, and hands-on launch support.

Recognition

D&AD Wood Pencil 2024
Art Directors Club Merit 2023
Type Directors Club — Certificate of Excellence 2024
Brand New Awards, Finalist 2023

What clients say

Forma found the soul of our brand and gave it a form we didn’t know we needed.

Lena Ott — Founder, Meridian

Rigorous, fearless, and on time. A rare trio.

Marcus Vey — CEO, Vantage

They treat type like architecture.

Sofia Brandt — Publisher, Atlas

Clients — Meridian· Solaire· Vantage· Atlas· Domaine Blanc· Cipher· Kinfolk· Nocturne· +40 more