Est. Amsterdam, 2013

ATELIER
FORMA

A brand-driven graphic design studio operating at the intersection of rigorous craft and cultural intelligence. We shape identities, publications, and objects that endure.

Prinsengracht 263
Amsterdam
hello@atelierforma.studio

Selected Work

08 Projects
  1. MERIDIAN "A wordmark milled from a single arc."
  2. SOLAIRE "An identity that moves like light."
  3. VANTAGE "Order made visible."
  4. ATLAS "Type treated like architecture."
  5. DOMAINE BLANC "Restraint you can taste."
  6. CIPHER "Trust, drawn precisely."
  7. KINFOLK MARKET "A market that reads itself."
  8. NOCTURNE "Movement, held still."

The Studio

Craft and
cultural
intelligence.

Atelier Forma is a brand-driven graphic design studio operating at the intersection of rigorous craft and cultural intelligence. We shape identities, publications, objects, and experiences that endure.

Founded in 2013, we work with founders, institutions, and the occasionally fearless, from our studio on the Prinsengracht. A team of ~10 designers, writers, and type nerds.

What We Do

01

Brand Identity

Logo systems, visual language, naming, guidelines.

02

Art Direction

Campaigns, photography direction, styling, launch concepts.

03

Editorial & Print

Books, magazines, catalogues, annual reports, typography.

04

Packaging

Structural and surface design, retail, unboxing systems.

05

Type Design

Bespoke typefaces and custom lettering.

06

Digital

Websites, design systems, motion, interaction.

By the Numbers

0
Years
0
Identities Shipped
0
Int'l Awards
0+
Brands Shaped
0
Countries

How We Work

Discover

Discover

Interviews, audits, positioning. We learn the business before we draw a line.

Define

Define

Strategy, naming, the one idea everything hangs on.

Design

Design

Identity, system, applications. Iteration with intent.

Deliver

Deliver

Guidelines, assets, rollout, and hands-on launch support.

Recognition

D&AD Wood Pencil 2024
Art Directors Club Merit 2023
Type Directors Club: Certificate of Excellence 2024
Brand New Awards, Finalist 2023

What Clients Say

Forma found the soul of our brand and gave it a form we didn't know we needed.

Lena Ott Founder, Meridian

Rigorous, fearless, and on time. A rare trio.

Marcus Vey CEO, Vantage

They treat type like architecture.

Sofia Brandt Publisher, Atlas

Clients

Ready to begin?

Start a
project.

hello@atelierforma.studio

Amsterdam · Available for select projects 2025