A graphic design studio shaping identities, publications, and objects that endure - from our studio on the Prinsengracht.
Selected workAtelier Forma operates at the intersection of rigorous craft and cultural intelligence. We shape identities, publications, objects, and experiences that endure.
Founded in 2013, we work with founders, institutions, and the occasionally fearless - from our studio on the Prinsengracht. Our team of ~10 designers, writers, and type nerds believes that the most powerful work is always the quietest.
A wordmark milled from a single arc.
An identity that moves like light.
Order made visible.
Type treated like architecture.
Restraint you can taste.
Trust, drawn precisely.
A market that reads itself.
Movement, held still.
01
Logo systems, visual language, naming, guidelines.
02
Campaigns, photography direction, styling, launch concepts.
03
Books, magazines, catalogues, annual reports, typography.
04
Structural and surface design, retail, unboxing systems.
05
Bespoke typefaces and custom lettering.
06
Websites, design systems, motion, interaction.
01
Interviews, audits, positioning. We learn the business before we draw a line.
02
Strategy, naming, the one idea everything hangs on.
03
Identity, system, applications. Iteration with intent.
04
Guidelines, assets, rollout, and hands-on launch support.
"Rigorous craft acknowledged by the industry's most discerning eyes."
Forma found the soul of our brand and gave it a form we didn't know we needed.
Rigorous, fearless, and on time. A rare trio.
They treat type like architecture.
+ 40 more brands shaped since 2013
