001 / Studio

Craft with
no excess.

Brand identity, editorial,
type design.

Atelier Forma is a brand-driven graphic design studio operating at the intersection of rigorous craft and cultural intelligence, based in Amsterdam, working globally.

Est. 2013 Amsterdam, NL 47+ Identities
002 / Selected Work
Brand + Packaging
Three sleek silver packaging bags in minimalist arrangement - specialty coffee brand packaging mockup
MERIDIAN Specialty coffee · 2024 "A wordmark milled from a single arc."
01
Identity + Motion
Close-up of solar panel photovoltaic cell grid - abstract geometric texture for solar energy identity
SOLAIRE Solar energy · 2023 "An identity that moves like light."
02
Brand system + UI
Performance analytics graphs on a laptop screen - fintech dashboard UI for financial intelligence brand
VANTAGE Financial intelligence · 2024 "Order made visible."
03
Editorial + Type
Open photography book displaying editorial print layout spreads - publishing house identity
ATLAS Publishing · 2022 "Type treated like architecture."
04
Packaging + Art Direction
Black and white labelled wine bottle - minimal packaging design for natural wine brand
DOMAINE BLANC Natural wine · 2023 "Restraint you can taste."
05
Identity + Digital
Overlapping neon sound waves on black background - dynamic digital abstraction for cybersecurity identity
CIPHER Cybersecurity · 2024 "Trust, drawn precisely."
06
Wayfinding + Signage
Variety of vegetables display with Certified Organic signage - farmers market produce branding and wayfinding
KINFOLK MARKET Grocer collective · 2023 "A market that reads itself."
07
Posters + Identity
Minimalist dance pose against geometric backdrop - art-directed performance photography for dance company poster identity
NOCTURNE Contemporary dance · 2022 "Movement, held still."
08
003 / Studio

Atelier Forma is a brand-driven graphic design studio operating at the intersection of rigorous craft and cultural intelligence. We shape identities, publications, objects, and experiences that endure, building visual language with the precision of a typographer and the ambition of an art director. Based in Amsterdam, working globally.

Services
01 / Brand Identity

Naming, mark-making, visual systems, and brand guidelines built for longevity.

02 / Editorial Design

Print and digital publications: annual reports, catalogues, magazines, books.

03 / Art Direction

Campaign concepting, photography direction, and visual narrative for launches and seasons.

04 / Packaging Design

Structural and graphic packaging systems across beauty, food, drink, and retail.

05 / Type Design

Custom typeface design and type licensing for brands that demand a proprietary voice.

06 / Digital

Websites, design systems, motion, interaction.

004 / Credibility
0 Studio founded 2013
0 Brand identities delivered
0 International design awards
0 Custom typefaces released
0 Countries reached
0 Client retention, year two
005 / Services
Service Deliverables Index
Brand Identity Naming, mark-making, visual systems, and brand guidelines built for longevity. 01
Editorial Design Print and digital publications: annual reports, catalogues, magazines, books. 02
Art Direction Campaign concepting, photography direction, and visual narrative for launches and seasons. 03
Packaging Design Structural and graphic packaging systems across beauty, food, drink, and retail. 04
Type Design Custom typeface design and type licensing for brands that demand a proprietary voice. 05
Digital Websites, design systems, motion, interaction. 06
008 / Process
01 Discover Interviews, audits, positioning. We learn the business before we draw a line.
02 Define Strategy, naming, the one idea everything hangs on.
03 Design Identity, system, applications. Iteration with intent.
04 Deliver Guidelines, assets, rollout, and hands-on launch support.
009 / Recognition
2024 D&AD Wood Pencil Design & Art Direction, London
2023 Art Directors Club Merit ADC Annual Awards, New York
2024 TDC Certificate of Excellence Type Directors Club, New York
2023 Brand New Awards, Finalist UnderConsideration, New York
010 / Testimonials
"Forma found the soul of our brand and gave it a form we didn't know we needed."
Lena Ott
Founder, Meridian
"Rigorous, fearless, and on time. A rare trio."
Marcus Vey
CEO, Vantage
"They treat type like architecture."
Sofia Brandt
Publisher, Atlas
011 / Clients
Meridian
Solaire
Vantage
Atlas
Domaine Blanc
Cipher
Kinfolk
Nocturne
+40 more
012 / Contact
Let's work
together. hello@atelierforma.studio
Location Prinsengracht 263
Amsterdam, NL

Social @atelierforma ↗

Founded Est. 2013